The World Expo as a means of global cross-cultural communication (on the example of participation of Ural and the Chelyabinsk regions)

Abstract

This article is a historical foray into participation of the Ural and the Chelyabinsk regions in the World Expos in the context of cross-cultural communication, in which the interaction between the exhibiting countries on the global questions of modernity takes place through the dialogue of cultures. In the broad sense, exhibition first and foremost is a significant attribute of culture and cultural life of a particular environment, and form of distribution of culture. The scientific literature features the following definition: “…exhibitions are the key presentation instrument of cultural policy of the country”. The real scientific achievements are concentrated in a single space. Each exhibition promotes different cultural traditions and contributes to the enrichment of cultures. As pertains to the participation of Ural, it is too early to speak of the full-fledged participation in the dialogue of cultures at World Expos; however, the region has made decent steps towards it. There is no doubt that the World Expo is an remarkable international event. Each host country makes every effort to ensure an immense scale of the event, attract wide audience of visitors and exhibitors. Therefore, the exhibition should be viewed from the global perspective.