Abstract

In the modern economy, there is a significant increase in interest in tourism, both at the level of states, regions, communes and individual places. Tourism is seen primarily as an opportunity for economic development, but also for social development and activation of local communities. Well-managed tourism can become a way to preserve and protect the natural, cultural and historical heritage of specific places or regions by exploring and nurturing it. Heritage elements become, on the one hand, attractions around which unique tourism products are created, and on the other hand, a kind of distinguishing feature of a given place or region, based on which local communities build their identity and sense of belonging. The concept of creating regional tourism products could integrate these two factors, i.e., tourism and heritage. The article presents the concept of a regional tourist product on the example of the Wooden Architecture Route (case study).

Highlights

  • Many countries identify in tourism an opportunity of socio-economic development

  • An important role in the genesis of this endeavor was played by the figure and activity of a Cracowian scholar, Dr Marian Kornecki, an art historian, but especially an eminent connoisseur aspect, an important role in the genesis of this endeavor was played by the figure and activity of a Cracowian scholar, Dr Marian Kornecki, an art historian, but especially an eminent connoisseur and indefatigable stock taker of monuments of wooden architecture

  • Tourism is one of the most rapidly growing economic areas and as an economic phenomenon constitutes an important factor for the activation of developmental policies of countries, regions, municipalities, towns and villages not just those attractive from a touristic viewpoint

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Summary

Introduction

Many countries identify in tourism an opportunity of socio-economic development. It is perceived as an effective tool within the policy of countries and regions to equalize the differences in their socio-economic development. In addition to stimulating the socio-economic development of towns and regions, tourism contributes to the exploration and cultivation of the cultural and natural qualities and resources of such sites. Well-managed tourism can even become a way of preserving and protecting the natural, cultural and historical heritage of given areas or regions through its discovery and cultivation. On the one hand, attractions around which unique touristic products are formed, while on the other hand they become a sort of identity traits of a given place or region, based on which local communities are building their own identity and sense of belonging

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