The Wisdom of Way Kot

Abstract

■ In this article I examine how commerce and the global economy are represented locally through the analysis of a popular Yucatecan tale. Way Kot depicts a veritable fantasy world in which human beings become winged beasts and animals betray their natural instincts; however, unlike the authors of many studies that explore the intersection of different modes of exchange, I do not view these images as projections of a mystified mind. On the contrary, building on Marx's discussion of money, and the aesthetic theory of the Frankfurt School, particularly Adorno's notion of `exact fantasy', I demonstrate the myth's rigorous logic by showing how it unravels the mysteries of the commodity form. In addition, I highlight the critical function of the tale (c. 1935), as rhetorical counterpoint to the commodity aesthetics of the era. While agents of a rapidly modernizing state were eager to make commodities enchant, Way Kot presents commerce as a form of witchcraft, and consumption as a form of cannibalism, in which unsuspecting Maya consume their relatives.