Abstract
Despite the special prominence of colours in any visual design and acts, costumes and acts and their relative importance displayed in the Winneba Fancy Dress (Masquerade) festival have not been investigated. The study adopted a qualitative research approach to understand the importance of colours of costumes and acts and their roles in the Winneba Fancy Dress (Masquerade) festival. Five groups were purposively selected for the study. Observation and interviews were employed as data collection methods. The data were analysed thematically. The study disclosed that colours used to display some cultures familiar among the Europeans, Americans, and Asians were displayed in the Masquerade Festival. Additionally, it was revealed that the colours used to make the costumes for the Masqueraders, to some extent, got them to act in ways based on the nature and colours of the costume. The study also found that the colours depicted unity, culture, and acting elements in the masquerade festival. In line with these findings, the study recommends that graphic designers experiment with more colours and costume displays during the Masquerade Festival to develop other eccentric harmonious colour costumes and acts applied in other traditions. Keywords: Acts, colours, costumes, festival, masquerade. DOI: 10.7176/ADS/99-03 Publication date: February 28 th 2022
Highlights
Colour plays a unique role in the discharge of humanity’s daily activities
In the light of the above, this study examined how masqueraders used colours and how colours used for the costumes influenced the actions of masqueraders during the Winneba Fancy Dress Festival
Colour is a very powerful essential that contributes to the festival's success
Summary
Colour plays a unique role in the discharge of humanity’s daily activities. Identification of things around us makes movements simple. Colour has been that element that helps in identifying things quickly. Alter actions, and generate reactions based on how it is perceived, represented, and played. Colour adds excellent meaning to communication as it vitalises the visual variety of messages and delivers an instant impression that is often universally understood from a distance (Eru, 2013; Schloss, Lessard, Walmsley & Foley, 2018). It could be said that, without the existence of colour, identifying things and quickly would have been chaotic. It is only perceived with a reflection of light from an angle. A particular colour can be perceived differently due to several factors, including the individual and the environment. Every image is represented by its physical properties of hue, intensity, and value and portrays an individual's psychological and emotional stance
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