The ‘will to give’: corporations, philanthropy and schools

Abstract

In contemporary times, corporate philanthropy is positioned as an effective means to ‘solve’ a variety of social problems. Childhood obesity is one such ‘problem’ that has captured the interests of schools, corporations, industry groups and a number of ‘not-for-profit’ players. In this paper, I critically examine how the private sector uses the notion of philanthropy to shape school-based solutions to obesity and unhealthy lifestyles. By conducting a critical ethnography in two New Zealand primary schools and drawing on Foucauldian notions of government and ‘practices of assemblage’, I illuminate how a number of organisations officially planned to employ philanthropy as a means to govern others, as well as what actually happened when these plans met their intended targets: children, teachers and principals. Although corporations, charities and schools were assembled together through their combined ‘will to give’, the notion of philanthropy helped to re-assemble and re-invent private sector organisations so that they were seen to be socially responsible, healthy, and even educational. Philanthropy also worked to mask private sector players less altruistic interests: branding, public relations strategies, avoidance of stricter regulations and legislation, and the desire to profit.