The wild (white) ones: comparing frames of white and black deviance

Abstract

In this case study, I establish how a racial privilege shields whites from being framed as deviant by using two racially segregated motorcycle rallies as a naturalistic experiment. I conduct a content analysis of reader posts to online newspaper stories about the biker events (which regularly include deviance) and discover the bikers, their behaviors, and the proposed community reactions are framed in nearly opposite ways. Posters attribute a ‘white innocence’ to white bikers, framing them as upper class exemplars of American Individualism who temporarily suspend their morality during the rally by drinking, exposing their nude bodies, and ignoring newly passed laws, banning loud mufflers, and requiring helmets. Posters claim these unpleasant, although non-dangerous forms of deviance can be ignored, overlooked, and even celebrated as defiant acts against authority. The white innocence can appear racially innocuous until compared to the perception of black bikers who engage in similar behaviors at their rally but are framed as underclass criminals who attend the rally to steal and murder. This reveals how a usually unseen privilege shields whites from entanglements with the criminal justice system, as posters also call for further policing of racial minorities.