Abstract
The territories are in competition among them for attract human, economic and financial resources. The attractiveness has become the target of recent urban policies. In fact, the constant appeals to events, be they even simple events or events lasting more days, or real places built for the occasion and adaptable to multiple uses, all linked to recreational activities, are a proof. In the tourism field this situation is particularly intense. The local areas can lose the competitive play against the great areas. They must think of diversification of their supply. Therefore, in the dynamic environment of business tourism, the requirements of customers about service quality and location landscape are getting harder than in the past. The widespread hotel model represents one of the possible solution to that needs and recently it is increasing its importance. The model is able to stimulate economic and social value development through the management of several critical success factors. The analysis of a case study “Hotel Chateau Le Cagnard” permits to underline the key factors of success of the widespread hotel for business tourism.
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