Abstract

Markets and marketing are perennial themes in English economic and social history. Yet they remain largely unexplored in relation to London during a period of remarkable growth and change, the long eighteenth century. This article begins to fill that void, by surveying over 70 London produce markets that existed during the period, and identifying patterns in their collective development. It concludes that the physical market place, though ancient in origin, evolved through the ‘commercial revolution’ as a highly dynamic and diverse institution that played a significant role in London's distribution.

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