Abstract
Western institutions such as the US-based Joint Commission International (JCI) provide new forms of governance for US patients; in particular, to internalise a common language for the risks of medical care abroad and ease their decisions to travel to India for surgery. The researcher employs qualitative grounded theory and ethnographic methods to study complexities in the medical travel marketing media, government policies and field observations with agents at international hospitals. Using a theoretical framework involving technologies of governing, forms of expertise and 'technological zones' (Barry, 2001), the researcher outlines how JCI accreditations enable the self-regulation of patients and healthcare workers engaged in medical travel to India. Ultimately, the researcher concludes that JCI accreditations govern in an 'advanced liberal way' (Rose, 1996).
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