Abstract
University of Indonesia is granted as the number one campus based on the Webometrics rank. It cannot be separated from the way University of Indonesia in building a strategic content for its website thus can fulfill the four points score indexes of webometrics such as Presence, Impact, Openness, and Excellence. Never theless the way the website serves the menu and information can build the right point of the scores. At the same time, Dian Nuswantoro University is granted as the 31st rank for the Webometrics index. Hence, by analyzing the website content of University of Indonesia, later it can be a guideline for Dian Nuswantoro University in developing a better content. This research uses the Positioning Strategy Theory. This is a descriptive quantitative research with a content analysis method. The results shows that the University of Indonesia uses the functional concept positioning strategy as its website content strategy.
Highlights
University of Indonesia is a modern, comprehensive, open, multicultural, and humanist with broader scope of subjects university
This research will be conducted according to the steps of the quantitative content analysis method: (1) Formulating the purpose of the analysis, the main purpose of the analysis is to find the content development strategy by the University of Indonesia
Dian Nuswantoro University is well known by its information technology major
Summary
University of Indonesia is a modern, comprehensive, open, multicultural, and humanist with broader scope of subjects university. University of Indonesia simultaneously tries to be a research university or a prominent academic institution in the world. The efforts to reach the highest achievement in the field of research’s finding, development and knowledge diffusion regionaly and globaly are always pushed. University of Indonesia deepen the comitment in the efforts of academic development and research activity by the subjects it has. University of Indonesia has more than 400.000 alumnis, it continuosly serves the important role in the national and world level. The recent mission of University of Indonesia is to be a high quality academic institution, world standard research and keeping the international standard journal
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