The Weblog Genre

Abstract

This article aims at exploring the process of digital genre formation in general and weblogs in particular. While genre theory basically delimits genre features, it cannot handle their construction procedures. Approaching the weblog genre through the lens of Actor Network Theory (henceforth, ANT) provides practical tools for not only conducting a generic analysis of the blogging phenomenon but also following the network relations that shape the process of its construction. The results of a quantitative and qualitative analysis of a corpus of 497 blog entries by 39 A-list American political bloggers revealed that the key features of the weblog genre are relational effects of a process of interaction between a network of humans and non-human actors. Tracing all forms of negotiations and their effects shows how the actors involved in the formation of the weblog genre are assemblies or gatherings of myriad things brought together and linked through processes of translation. Therefore, foregrounding associations does not only deepen the exploration of the weblog genre but also furthers understanding of related, yet unexamined internet-based genre. It also draws attention to the affordances of the weblog technology and their effects in connection with a network of human and non-human entities.