The Way to Protect the Personal Information of Public Figures under the Fandom Economy

Abstract

As a derivative product of the integration of "Internet and economy" and star-chasing atmosphere, "fandom economy" takes the emotion of idols and fans group as the carrier, and relies on the unique capital to be own categories. At present, the internal and external crux of fandom economy makes the protection of personal information of public figures face severe challenges. On the one hand, within fandom, fans, media, capital platforms, mass media and other subjects may infringe personal information due to their own interests, induce information reselling market, generate false public opinion and other adverse influences; on the other hand, the law under special subjects is not perfect, when the inherent nature of personal information conflicts with the characteristics of Internet media, the risk factor of public personal information increases significantly. Therefore, to solve the problem of personal information protection, it is necessary to improve the operation mode of internal and external governance and efficiency, so as to promote the steady progress of the fandom economy.