The “Waves:” Conceptualizing Covid-19 as an event through one (particularly) contested metaphor

Abstract

This paper bridges scholarship on events with that on metaphors, positing metaphors as a proxy for competing “forms of eventfulness.” Focusing specifically on the “wave” metaphor, I draw from 471 Governor's Covid-19 Briefing transcripts across ten governors—five Democratic, five Republican—from the year 2020 to identify two competing forms of eventfulness with respect to the Covid-19 pandemic. As I show, using both discourse analytic techniques and simple text counts, Democratic governors take up the “wave” metaphor to present what I call “cascading” eventfulness, defined by multiple conditional moments of rupture, or “waves.” In contrast, Republican governors largely avoid the “wave” metaphor to present what I call “calamitous” eventfulness, defined by a singular, decisive moment of rupture. I conclude with a discussion of how my findings contribute to scholarship on eventfulness and political ideology.