The Voter's Guide to Election Polls (review)

Abstract

In The Voter's Guide to Election Polls, Traugott and Lavrakas state that their goal in writing the book is to help "students of politics . . . appreciate the use of polls, especially during election campaigns" (vi). In pursuit of this goal, the authors have produced a very solid introduction to matters associated with polling. This book will be useful to all who seek to make sense of the relentless use of polling data during a campaign, be they journalists, academics, or concerned members of the public.