Abstract
In The Voter's Guide to Election Polls, Traugott and Lavrakas state that their goal in writing the book is to help "students of politics . . . appreciate the use of polls, especially during election campaigns" (vi). In pursuit of this goal, the authors have produced a very solid introduction to matters associated with polling. This book will be useful to all who seek to make sense of the relentless use of polling data during a campaign, be they journalists, academics, or concerned members of the public.
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