THE VISUALITY OF THE COVER OF THE ALMANAC IN THE POETRY OF VALERY ARTAMONOV

Abstract

Valery Artamonov, one of the brightest Russian poets of the 1990s, focused on the traditions of the «beatniks» in his poems, combining their positions and the heritage of the Russian avant-garde. He rejected the rules of so-called neo-avant-garde and metametaphorism, for the statement of a new poetics, directly associated with magazine regimes of literature. Such a program required a turn to the dynamics of magazine design. The article considers one of the most enigmatic and obscure poems of the poet, «Falconry», and reconstructs its literary sources, the poetry of Vladislav Khodasevich and Mikhail Zenkevich, and visual source, cover design of the popular Soviet almanac «Hunting Spaces». This poem is proved to have reproduced not only the impressions of reading, but also changes in the media function of the almanac. For this author, the functional shifts of the press and media in the 1920s and 1990s was a major source of creative innovation.