Abstract
As a way to diversify its non-oil economy, Saudi Arabia launched a prospective initiative called Vision 2030 to boost its ability to be the biggest Middle Eastern logistic hub. Given its strategic geographic position at the crossroads of important international trade routes, between three continents: Asia, Europe and Africa, Saudi Arabia has a predominant logistical access to the Arabian Peninsula and East Africa, as well as the Asia-Europe trade route. Thanks to the existing infrastructure and all mechanisms already in place to improve logistics in Saudi Arabia, we strongly believe that the Physical Internet presents the right empowerment to these mechanisms by offering improvements in delivery times, costs and environmental impacts.
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