The verbal nature of representations of the canonical colors of objects

Abstract

In selecting the canonical colors of color-specific objects, children may use verbal mediation, a cognitive process whereby an object and its color are matched using verbal rather than pictorial representation [British Journal of Developmental Psychology 14 (1996) 339]. To investigate this process, 108 2- to 5-year-old children were asked to identify 11 colors and to choose crayons to color pictures of color-specific objects. Canonical color choice was significantly predicted by color-labeling skill above the variance portion predicted by age alone. Children were also asked to explain their color choices. Children who knew their colors and who colored canonically provided explanations for their color choices consistent with verbal mediation. However, a high proportion of children who did not know a color, and thus could not use verbal mediation, also gave sophisticated explanations for their color choices if they colored the objects canonically. These findings provide modest support for the idea that identification of canonical colors of objects is a verbal process.