Abstract
Purpose – The purpose of this paper is to comment on the enhanced expectation by academic library students who require increased speed of reference and research support, where limited time and increasing distractions are a constant concern. Design/methodology/approach – Literature review and commentary on this topic that has been addressed by professionals, researchers and practitioners. Findings – The speed of access and delivery of information stand as dual support pillars in today’s academic on-ground and digitally driven library setting. The librarian must surely be cognizant of many a customer’s expectation that “instant gratification takes too long”. Originality/value – The value in addressing this issue is to suggest that, while there is an expectation that students will always receive a successful outcome in their reference or research interaction with an academic librarian, students must likewise recognize that quality must not be sacrificed in favor of speed.
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