Abstract
As a regional tourism destination in Indonesia, Central Kalimantan has cultural richness from its sub-ethnics of Dayak (indigenous people in Kalimantan) that can be used to develop its tourism products. Therefore, through an ethnographic approach using triangulation data collection techniques, this study explored, illustrated and comprehended in-depth the culture of Central Kalimantan specifically local wisdom values. Batang Haring as a local wisdom of Dayak in Kalimantan, particularly Central Kalimantan, has culture value that is the balanced and harmonious relationship among three-dimensional: human, God, and nature implemented through rites of Kaharingan (traditional belief of Dayak). The uniqueness in implementing the values become a "spirit" that is able to “awaken” and more "revive" Central Kalimantan, specifically in tourism sector. The strongly formed "spirit" will be a basic strength of differentiation strategy to create different, unique and unimitate products as a factor of competitive advantage in its tourism products. Utilization of these values can be done through cultural practices, Dayak-Kaharingan rite activities, and the use of cultural symbols in its development. However, it needs to be applied consistently in everyday life and supported through the hospitality of its people who live spiritually and continue to uphold their culture and arts that will form a strong "spirit" and hard to find elsewhere. Thus, the tourism sector can be sustainable and will impact on strengthen economic activity, as well as improve the living standard of its community as host.
Highlights
Tourism as an economic activity is important for many countries that try to obtain a share of this estimated $7.6 trillion industry (WTTC, 2015)
Region of Central Kalimantan that is rich in unspoiled tourism potentials that are unique and different from other destinations, in the aspect of culture from various sub-ethnics of Dayak
The data were collected through triangulation techniques, namely 1) interview, 2) observation, and 3) document record study. These data were sourced from social situations that were located in Central Kalimantan through local wisdom activities performed by local actors
Summary
Tourism as an economic activity is important for many countries that try to obtain a share of this estimated $7.6 trillion industry (WTTC, 2015) It can create job, bring wealth and economic benefits for those nations and their regions. Region of Central Kalimantan that is rich in unspoiled tourism potentials that are unique and different from other destinations, in the aspect of culture from various sub-ethnics of Dayak (indigenous people in Kalimantan). These potentials can be managed optimally to build its competitive advantage even sustainably, especially in its tourism product. It can be able to compete with other destinations in attracting more tourists to visit optimally
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