THE VALUE OF INFORMATION PROVISION OF THE ACTIVITIES OF TOURIST ENTERPRISES IN THE CONDITIONS OF MODERN CHALLENGES

Abstract

The article highlights the basics and practical tools for the use of information provision in the tourism business in the conditions of modern challenges. The purpose of the study is to analyse the current state of information provision for the activities of tourist enterprises and to identify promising key directions for its development. The current state of the enterprise in Ukraine under martial law conditions is analyzed. The key areas of implementation of the state policy in the field of information provision of tourist activity and the tools of state support for the activities of enterprises in the conditions of modern challenges have been identified. The methodological basis of the research is general theoretical and specific methods, in particular, the method of logical generalization (logico-dialectical), the method of scientific abstraction, and the grapho-analytical method. Currently, there is an objective need to continue scientific developments in the field of information provision for the tourism industry and to create new scientific approaches and practical models for the formation of state policy of the tourism development.