Abstract
Little facts are known about the value of consumer goods brands in the industrial market. Theories have tried explaining the value associated with the of consumer brand equity. The research paper is aimed at exploring whether the consumer goods brands have more equity that the exclusively professional brands. The experiment is tested among 211 sample respondents in the industrial market in Egypt. The study will evaluate the diverse consumers’ opinion on the topic of research. The report also provides the methodology of the data collection and the analysis. An evaluation will be given to show the reliability of the method chosen for data collection. A brief literature review will be associated with the research to give the guideline and boundaries of the research. The results for the synthesized data will be carefully stated into detailed perspective. This will allow readers to comprehend effectively the content of the research. Lastly, a conclusion will be given on the same to show the overall stand of the research findings and how they are of importance to learners.
Highlights
Industrial marketing is the movement and coordination of goods and services from one brand to another
Item Branding Strategies Across Multiple Platforms takes a gander at three top detergents organizations, such as the Unilever company, Ultra Tide, and how their inventive groups cooperated in marking an item with the goal
The knowledge can be used by the B2C professionals in leveraging the equity of their CGBs in the business to business space [23]
Summary
Industrial marketing is the movement and coordination of goods and services from one brand to another. The market is referred to as a business to business market. The marketing in most cases passes the border of the industry to the consumer markets. A detergent component seller may distribute the products through the industrial channels and support the consumer sales. The businesses and consumers basically prefer products like the washing detergents. The service provider and manufacturers frequently maintain the separate consumer and industrial marketing services so as to reflect on the different expectation of the two channels
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