Abstract
The island of Bali is famous as one of the most popular tourist destinations in the world. Thus, the development of Bali tourism from year to year is strongly influenced by various factors. Culture becomes an important factor for tourists choosing Bali as their preferred tourist destination. In order to support the tourism, the human resource also becoming the significant aspect that need to be taken into account. Given the importance of the role of human resources in the tourism sector, especially in the hospitality subsector, this study analyzed the value of Bali's local wisdom among star hotels in Badung regency. this study also wanted to find out how the phenomenon of local wisdom value in Bali, especially in Badung regency. Identification of the value of local Balinese wisdom is expected to gain contribution of ideas and thought in human resource development to the hospitality sub-sector in Bali in general, and Badung Regency in particular. Through literature studies and questionnaire consisted of 34 questions to measure the six cultural dimension such as Power Distance, Individualism vs. Collectivity, Masculinity vs. Femininity, Uncertainty Avoidance, Long-term orientation vs. Short-term orientation, and Indulgence vs. Restraint, the data then analysed through the VSM (value survey module) developed. The results shows that Badung regency’s star hotels’ employees have a culture with a high level of collectivism, shows a low power distance value, tend to have Feminine culture, have a culture with a relatively low level of Uncertainty Avoidance
Highlights
The island of Bali is famous as one of the most popular tourist destinations in the world
Given the importance of the role of human resources in the tourism sector, especially in the hospitality subsector, this study analyzed the value of Bali's local wisdom among star hotels in Badung regency
From the results of a survey conducted on star hotels in Badung Regency, it has a cultural value of Individualism VS Collectivism of 48 from a range of values of 0 to 50
Summary
The island of Bali is famous as one of the most popular tourist destinations in the world. Famous for the cultural diversity owned by its people, the concept of Bali tourism is referred to as culture-based tourism or often called Bali Cultural Tourism. This statement is in line with law no. In the basic activities of this industry, it is implied that there is a good and positive reciprocal relationship between tourism and culture. This relationship is expected to be able to support various tourism sector activities to operate to its peak level
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have