Abstract
La pratique croissante de la recherche payee au sein de l'industrie des moteurs de recherche du Web remet en cause des valeurs ethiques tenues pour vitales dans une societe democratique : la liberte par rapport aux partis pris, la vie privee et la confiance. La protection de ces valeurs n'est pas incompatible avec les objectifs de la recherche payee et doit etre integree des la conception.
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