Abstract
The article raises questions of the xenophobia evolution in the Russian online communities. The main task was to analyze the transformation of phobias into communicative aggression in the dynamics of social interaction. Considering communicative aggression as a tool for establishing dominance in social goal-setting, we turned to the study of communities of different types in order to identify the relationship between the level of communicative tension and certain values. As an empirical basis for the study, we chose messages (posts) published in the online communities of feminists and anonymous users (in the context of their relationship to Islam). The research methods were case-study and critical discourse analysis (at the level of research foundation), non-formalized content analysis, text mining and correlation analysis (at the level of data collection and data processing). At the general theoretical level, an attempt was made to combine the positivist and interpretative paradigms. The study of two cases revealed the dynamics of the transition from the cultivation of phobias to the spread of communicative aggression. It shows how the digitalization of communications affects the polarization of cultural, symbolic and sociopolitical differences and promotes the integration of the individual into the network community. Various scenarios were identified according to which the spread of communicative aggression occurs. For example, in radical feminist communities, aggression occurs when the values of freedom, life and health are threatened. In the case of Islam, aggression is caused by tolerance as a value, as well as a threat to the law, family and freedom. Based on the results of the analysis of each case, recommendations are presented to reduce the level of communicative tension, which consist in avoiding specific value triggers, transforming the media image of network communities and building communication strategies with a more even appeal to all values, and not only to terminal ones. Thus, communities with integration occurs solely by spreading aggressive communications will be forced to turn to other strategies to implement full-fledged activities.
Highlights
The article raises questions of the xenophobia evolution in the Russian online communities
Various scenarios were identified according to which the spread of communicative aggression occurs
Based on the results of the analysis of each case, recommendations are presented to reduce the level of communicative tension, which consist in avoiding specific value triggers, transforming the media image of network communities and building communication strategies with a more even appeal to all values, and to terminal ones
Summary
Остальные связи показали слабую корреляцию либо отсутствие корреляции. Обратной корреляции не наблюдалось. Наличие высокой корреляции говорит о том, что обращение к конкретным ценностям активизирует деструктивные практики, базирующиеся на фобиях, и в конечном счёте с высокой долей вероятности приведёт к распространению коммуникативных агрессий и повышению уровня коммуникативного напряжения в сообществах. При анализе кейса «Исламофобия» мы обратились к изучению анонимных сообществ. – уровень агрессии в комментариях к новостям максимален: в обсуждении каждой новости, касающейся ислама и мусульман, встречаются агрессивные комментарии. Что мусульмане интерпретируются анонимным сообществом как варвары, не признающие «цивилизованных законов», а также как террористы. Публикуемых в анонимных сетевых сообществах при интерпретации новостей, связанных с исламом и мусульманами, показал, что эти тематики можно сгруппировать по следующим ценностным блокам: свобода, закон, семья, толерантность. Корреляция пар «триггер – ценность» в анонимных сообществах при интерпретации новостей, связанных с исламом и мусульманами
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