The value and importance of digital marketing for businesses

Abstract

The current study aims to provide a descriptive analysis of digital marketing and its advantages over more traditional forms of promotion. Because of the growing complexity of the system, businesses have shifted their attention to online advertising in recent years. The company has adapted its marketing tactics to keep up with changing customer tastes, competitive pressures, and the market. The purpose of this article is to probe the common understanding and reaction to digital marketing. Relevant data for the task at hand is gathered from both primary and secondary sources.