Abstract
Abstract The immense foreign demand for American higher education talent is influenced by the cache of U.S. higher education—a “commodity” so alluring that non-U.S. nationals are willing to pay a premium for it. What makes U.S. higher education so attractive is a system of normative values that enhances its marketability. This is the essence of the “American value proposition.” The passages that follow elaborate on the American value proposition—what it means, what factors influence it, and how it strengthens foreign demand for U.S. higher education. In addition, the passages discuss what distinguishes an academic culture from a business culture, and why academic institutions should be preferred over business institutions in providing higher education services abroad.
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