Abstract
Two studies were conducted to examine whether the direction of motions in multidimensional scaling configurations is predictable and valid. A message effectiveness correlational analysis provided mixed support for the hypothesized motions. Directions of motions were not predictable when messages were low in information redundancy, defined as the degree to which message components were intercorrelated. Different hypotheses were supported when concepts were initially linked in some cognitive fashion than when concepts were not initially linked. The multidimensional scaling analyses of cognitive change were cross-validated with the use of semantic differential data. Recommendations for future research were noted.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Annals of the International Communication Association
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
