Abstract
This paper reports on an analysis of the treatment of physical environmental issues by state and local government magazine tourism advertisements in 1988 and 1998. State and local government promoters treated environmental issues in less than fifteen percent of the cases. They did utilize increasing numbers of advertisements dealing with environmental issues over the time period covered by the study, however. These advertisements were concentrated in a small number of environmental issues. A large percentage of those with ecological themes appear to be oriented toward achievement of the marketing goals of the sponsors.
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