Abstract
MAKE has a special importance in texts the reason behind that is because its meaning changes according to the context it appears in ,one property of MAKE is polysemy; its meaning is determined by the context :i.e. the animacy of the causer and the causee , the evaluation of the causal course of action intended ,through that it transmits one sense rather than the another .The study aims at investigating the uses of MAKE in magazines advertisements being a kind of communication and finding out which use is most prominent .Magazines ads is known as ads printed in either a local or national magazines. In business field ,in order to sell the products ,the producers choose effective words to attract the person’s attention and make an unforgettable impression .They aim at making an observable and easy to remember ads .They use language very differently ,and focus on meaning so the receiver better remembers the text .The focus of the study is on the meanings of MAKE which presents a remarkable challenges for semantic analysis. The study follows chatti (2012) as a model for the data analysis. There is a limited number of studies on the employment of MAKE in different forms of discourse .This study tries to shed more light on this area .The study comes out with the result that ads use lexical and conceptual means of the causative situation on which MAKE is used ,and that the mechanical meaning followed by the control meaning is used more than other meanings.
Highlights
The verb MAKE is classified as a periphrastic causative verb
The causer and the causee could be inanimate or animate entities,the causer may be an instrument as Baron mentions (1974,p323).There is something to be mentioned here ; the causative relation as explained by Lawis„s theory (2000,p14) and by Levin and Hovav following his counterfactual relations (2016,p78) in which the causative relation of MAKE and other verbs can be paraphrased as follows: E would have not occur without C,C is necessary for E
2 The Model of the Analysis : The study follows Chatti model (2012),he highlights the polysemous nature of causative MAKE,which shows a series of semantic values relying on the lexical and conceptual qualities of the causative situation .MAKE is known as having different meanings according to the context it is used in
Summary
It is semantically bound to the meaning entailing that there is a change happens by the causer (a force ) , this force can either be a person or a thing (Dixon ,200:68;Shbatini,2002,p11) ;the verb MAKE means (produce) , a sentence like :I make him paint the wall [X MAKE Yv ] can be paraphrased as “I produce the event that he paints the wall “. The situation of strength certains the accomplishment of the causal process ,uninterested of the causee‟s intrinsic volition .So coercive meaning comes when the embedded VP points a volitional action as a result the cause is a volitional agent, as Lauer(2010,p12)points. 2.4The implicative reading: There is a counterfactual relation between the entities whereby the causing event produces the resultant effect. This is achieved in the following semantic conditions:. It‟s a nice garden , especially the parts with flowers which make you feel you‟re not in a city
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