The Used of UTAUT Model in Initial Coin Offerings: A Conceptual Paper

Abstract

The previous studies on the uses of UTAUT model in the initial coin offerings have demonstrated that there is need for more empirical investigations and exploration of cryptocurrency because studies concentrating on individual intentions to embrace bitcoin are nearly non-existent in Malaysia. This study examines how the initial coin offering (cryptocurrency) can be used in UTAUT Mode. The study presents eight major attributes of UTAUT model that can be applied in cryptocurrency. These include performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, trust, and personal innovativeness.