Abstract
This study aimed to use the Alexa vocal assistant as an administerer of psychometric tests, assessing the efficiency and validity of this measurement. A total of 300 participants were administered the Interpersonal Reactivity Index (IRI). After a week, the administration was repeated, but the participants were randomly divided into groups of 100 participants each. In the first, the test was administered by means of a paper version; in the second, the questionnaire was read to the participants in person, and the operator contemporaneously recorded the answers declared by the participants; in the third group, the questionnaire was directly administered by the Alexa voice device, after specific reprogramming. The third group was also administered, as a post-session survey, the Engagement and Perceptions of the Bot Scale (EPVS), a short version of the Communication Styles Inventory (CSI), the Marlowe-Crowne Social Desirability Scale (MCSDS), and an additional six items to measure degrees of concentration, ease, and perceived pressure at the beginning and at the end of the administration. The results confirmed that the IRI did keep measurement invariance within the three conditions. The administration through vocal assistant showed an empathic activation effect significantly superior to the conditions of pencil-paper and operator-in-presence. The results indicated an engagement and positive evaluation of the interactive experience, with reported perceptions of closeness, warmth, competence, and human-likeness associated with higher values of empathetic activation and lower values of personal discomfort.
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