THE USE OF "URBAN" AND "RURAL" INTERRELATION IN AMERICAN MEDIA DISCOURSE IN METONYMS

Abstract

This article is devoted to the study of the metonymic expressions “urban” and “rural” in the American media discourse. In this article, we tried to study metonymy within the framework of the modern scientific paradigm of cognitive linguistics. It is known that in cognitive linguistics there are three approaches to metonymy, which consider metonymy as a conceptual phenomenon, a fundamental method of understanding reality and one of the mechanisms of cognitive modeling: 1) the theory of prototypes and idealized cognitive models; 2) the theory of frame semantics; 3) the theory of conceptual semantics. In studying metonymy on the basis of these theories, the views of linguists such as J. Lakoff, M. Johnson, Z. Kövecses, YV Paducheva were referred to. The article cites and explores newspaper examples to illustrate the metonyms “urban” and “rural” in American media discourse.