Abstract

This paper examines the extent of the web presence for small businesses. The author has coined the term 'web presence' to encapsulate more than just the websites of small businesses, but also other online 'third party' services (be they portals, directories or otherwise) that they employ. Initially, this paper examines the notion of the web presence and the other types of onine services that small businesses may employ. Then, through a classification of the web presence of fifty Australian small businesses, it provides the first detailed picture of how small businesses employ these extra services.

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