The Use of the UTAUT Model in the Adoption of E-Learning Technologies

Abstract

E-learning is treated as a learning approach in higher education worldwide. E-learning systems are all about using digital technologies to acquire, store, and process learning resources. This article aims to examine the end-users' acceptance of e-learning in the banking sector using the unified theory of acceptance and use of technology (UTAUT) model. The paper reviews the extant literature from which a theoretical model is developed and tested empirically in the French context. The UTAUT is extended by incorporating one additional factor (top management support). A quantitative approach based on cross-sectional survey was used to collect data from 133 bank officials. Data was analyzed using, statistical software SPSS version 15. The article successfully confirms the applicability of e-learning in France-based banks. The model developed in this paper helps the practitioner to understand the factors that should be given emphasis to ensure the effective development and acceptance of the e-learning technologies in a commercial setting.