The use of technologies for a more sustainable community-based ecotourism – an experience on an ecological trail in the Brazilian Amazon

Abstract

Objective: The aim of this study was to analyze the correlation between technologies and community-based ecotourism in a traditional community in the Brazilian Amazon, focusing on the utilization of these tools in the selection, mapping, and facilitation of an ecological trail. Ecological trails have become a prominent practical activity in sustainable ecotourism in the Amazon region, serving as a means to generate income and promote the preservation of local culture and traditions. Method: The study employed action research in a community situated within an environmental protection area in the Amazon region. The data production process included engaging in self-reflection with community members regarding the utilization of technologies, conducting participatory mapping with guides, and implementing the trail with the support of GPS (Global Positioning System). Results: The data analysis reveals the community's expectations, difficulties, and challenges in utilizing technologies, while also discussing their potential in the context of sustainable community-based ecotourism. In an effort to give back to the community, Quick Response Code signage was created, and the georeferencing data for the points of interest along the trail under study was made accessible on a digital platform. Conclusion: The qualitative analysis indicates that the deliberate incorporation of digital tools in community-based ecotourism enhances the connection between ecology and technology. The study also revealed that the successful implementation of technologies in Amazon communities requires addressing practical and social obstacles, including technical support, connectivity, cost, and digital literacy.