The Use of Sound in Contemporary Television and Multimedia: Selected Features

Abstract

The use of sound in contemporary audiovisual culture is explored, as the issue is topical for Ukraine, especially after the introduction of digital television broadcasting. Emergence of high definition television and the general development of multimedia technologies quickly became popular and outshadowed the traditional television. Therefore, the research is aimed to study creative experiments in the audio field that are faced by professionals in the industry while working on the audiovisual projects. The main objective of the study was to reveal and unfold the specific features of the use of sound in contemporary television and multimedia platforms. The specifics and contemporary state of digital television, its features and characteristics were considered as a basis for the application of sound in audiovisual works; a brief historical review of the establishment of digital television in Ukraine and in the world was made. The possibilities of using sound in modern television are analyzed in detail, their parameters presented in the official documentation of the digital television standard and the spectrum of variants of the use of sound on television and in multimedia are studied, based on examples from the world practice of broadcasting audiovisual projects and work on them. The theoretical basis for the creation of sound canvas in contemporary television and multimedia projects is demonstrated; the importance of development of methods for the use of sound on television, which enhances the overall expressiveness of the work, is outlined. The most vivid examples of the functioning of audio on foreign digital television that can be adapted for Ukrainian realities and used as a visual guide for the implementation of new opportunities for sound engineers while working with audiovisual projects, are presented; the main ways of interaction of the viewer with sound in contemporary audiovisual culture are discovered.