Abstract
Strengthening innovation for entrepreneur is very important because nowadays consumers are smarter and they demand to meet their needs in terms of quality, renewal and price. Small businesses and beginners are often unable to achieve business sustainability. Therefore, innovative capabilities are needed to meet consumer's needs and to achieve business sustainability. By using an entrepreneurial ecosystem approach through elements of actors, factors, enthusiasm and interrelated processes that can strengthen the innovation of entrepreneur. The main purpose of this paper is to analyze the dynamics of entrepreneurial innovation so that factors to strengthen innovation can be identified. This study uses Soft System Methodology (SSM) through the application of SSM steps to obtain a conceptual model to strengthen innovation for entrepreneur. This research was conducted for 6 months, by conducting in-depth interviews with 50 respondents consisting of government, academics, community leaders and business actors. The results showed that a strong will from within the entrepreneur and the use of technology are key factors in strengthening entrepreneurial innovation. Keywords: coastal area, conceptual model, entrepreneur, innovation, soft system methodology
Highlights
Jakarta as the capital city has a coastal area directly adjacent to the Java Sea, known as Jakarta Bay
The results showed that a strong will from within the entrepreneur and the use of technology are key factors in strengthening entrepreneurial innovation
Drucker (1985) explained innovation is a specific tool for entrepreneurs, the way they exploit change as opportunities for different businesses or services, it can be viewed as a discipline, and can be learned and practiced
Summary
Jakarta as the capital city has a coastal area directly adjacent to the Java Sea, known as Jakarta Bay. Based on the map of the industrial estate and ports in the Jakarta Bay area, there are six districts bordering the sea in Capital City of Jakarta, including Penjaringan, Pademangan, Tanjung Priok, Koja, Cilincing, and other small islands. The three districts of Tanjung Priok, Koja and Cilincing are areas with heavy industrial population. The Cilincing Fish Auction Place (TPI Cilincing) is one of the fishing boat ports in the Jakarta Bay and is located right on the edge of the Cilincing Waterway. Aside from being a river mouth, Cilincing Waterway is used as a location for large ships to rest in a warehousing company called Kawasan Berikat Nusantara. Kawasan Berikat Nusantara is one of the large-scale industrial activities in the Cilincing area
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