Abstract
The research purpose is to identify trends, opportunities, and limitations in the use of social media in higher education based on the study of how students and teachers use social networks in distance learning. The study involves 500 students and teachers of Sechenov First Moscow State University and Kuban State Technological University. The research methodology is based on an empirical approach. The study contained the authors’ questionnaire with 25 questions addressed to students and teachers. Respondents answered them using a Likert scale (1 to 5). It has been found that Instagram is the most popular network used by students (90%) which is followed by VKontakte and Facebook used by 81% and 49% of the respondents, respectively. The results show that students are much more active users compared to teachers and are more satisfied with distance learning. The results obtained can be used in international practice to improve the quality of the remote learning process, develop more advanced types of content consumption, and improve the channels of personal communication between the teaching staff and students.
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