The use of social media at work place and its influence on the productivity of the employees in the era of COVID-19.

Abstract

As per Internet world stats, with 560 million Internet users, India is the second largest online market in the world, ranked only behind China. Out of these 560 million Internet users in India, almost 375 million people use social media. These facts are enough to highlight the deep penetration of Internet and social media in Indian society. This deep penetration of social media among the Indian workers has further more deepened in the era of COVID-19. The employees are working from home, so they are more prone to use mobile and social media platforms for non-work-related purposes. It is a proven fact that social media has not only impacted our personal lives but also professional lives in more than one ways. Despite the previously mentioned staggering figures which show the deep penetration of Internet and social media in our Indian society, sufficient studies/researches have not been conducted to study the impact of social media on our professional lives. Keeping in mind these things, the purpose of this study is to understand the impact of social media on one of the most crucial aspects of our professional lives, i.e., labour productivity which is quite crucial not only for the success of individuals and business organizations but also for the economic growth of any country. This study also tries to highlight the other related aspects of social media usage at workplace like the perception of the employees regarding use of social media at workplace, purpose for which social media is being used by the employees and other such related issues. Primary data have been used in this study; collected through a survey from the professionals/employees who hail from different sectors/industries. The authors have used convenient sampling method to collect data to examine the impact of social media usage on the productivity of the employees in the era of COVID-19. The findings of this study offer practical insights about the various impacts of social media on work life of the employees and how their working lives have changed while working from home in the era of COVID-19. This study also offers suggestions about harnessing the benefits and minimizing the side-effects of social media usage at workplace. Both the employees and the organizations can equally take advantage of this report.