The Use of Schematic Faces as an Alternative Communication Formats in Sending Accounting Information

Abstract

This research aims to know the reaction of financial report readers by analyzing their speed and accuracy (efficiency and effectivity) in interpreting the accounting information about company’s profitability, liquidity, and leverage sent using schematic faces format presentation compared to conventional formats such as financial ratios and financial data. Method of analysis used in this research are descriptive statistic and differential t-test using one-way anova, besides utilizing validity and reliability tests, to know the quality of data from implementing the research instruments. The sample contain 251 respondents which consist of 33 students of grade 3th majoring in social science from 1st Senior High School Margahayu Bandung and 218 students from accounting department of Widyatama University Bandung which are taken using stratified random sampling by grouping students into first year students (at least had covered three semesters) and final year students (completing a paper). The results show that financial report readers in average have a shorter time (efficient) and a smaller deviation (effective) in interpreting accounting information about company’s profitability, liquidity, and leverage sent using schematic faces format presentation instead of conventional ones such as financial ratios and financial data.