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Abstract
In this paper, we discuss how managers can use New Product Development (NPD) assessment and regular performance measurement tools to balance short- and long-term NPD performances. Different perspectives on NPD performance are structured in an assessment profile that is applied in nine case studies. Based on these assessments, it is concluded that long-term performance, in particular, is perceived by NPD managers to be inadequate. Subsequently, the regular performance measurement procedures in place at these companies are discussed and suggestions are made as to how the case companies' NPD performance measurement systems can be more supportive in controlling and improving long-term performance.
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