THE USE OF NEW MEDIA IN PROMOTING THE SANG HYANG DEDARI DANCE AS A TOURIST ATTRACTION

Abstract

Tourism is the driving force for the economy of people in Bali. The attraction of Bali tourism is the diversity of arts and culture. One of the most well-known to foreign countries is Sang Hyang Dedari dance which has now been declared an intangible world heritage by cultural, educational and scientific organizations of the United Nations (UNESCO). The Sang Hyang Dedari dance is a sacred dance in Karangasem Regency, so that many foreign tourists who come to watch this dance, researchers from various parts of the world participate in examining the sacredness of this dancing Sang Hyang Dedari. The familiar dancing of Sang Hyang Dedari is certainly inseparable from the role of new media. This new media is a combination of audio, video and text that has become digital inside. For this reason, this research will discuss new media in the promotion of local culture-based regions. This research uses descriptive research using qualitative methods. Data collection techniques in this study were carried out with four stages namely data collection, data reduction, data display and conclusion drawing. The result of this research is that New Media plays a very important role in promoting the Sang Hyang Dedari dance