Abstract

The use of mobile apps for body and appearance management to promote health and well-being has grown rapidly in recent years. The objectives of this study are to define a relation between health care and appearance management and understand the objective of using mobile health apps and fashion styling apps for the design and development of new apps. This study was conducted on Koreans in their 20s and 30s, residing in Seoul and around, from April to June 2018. The data were analyzed using SPSS 25. A close affinity was discovered between the users of mobile apps for health and fashion styling.

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