Abstract
This paper argues that the use of metaphoric language is common in non-literary fields of learning. Considering its potential for application as evidenced by reference in books, journal papers, e-zine discussions and blogs, and the historical time over which metaphors have been engaged in rhetoric, it is surprising that there is little allusion to their use in texts, in teaching practice, and in supporting methodologies for teaching and learning in the area of information technology. An overview of the literature pertaining to the role of metaphors in teaching and learning is provided as background knowledge for readers. The author then reports on her experience of the use of metaphors as an effective strategy to explicate conceptions of video recording, internet, and hypertext. These illustrate the argument that unconventional methods can support new and changing thinking in academia.
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