The Use of Marketing Monitoring Web System Application to Estimate Cempaka Wood Product Consumption Level in North Sulawesi, Indonesia

Abstract

Cempaka or Magnolia spp. is categorised into primary local wood mostly used by the people in North Sulawesi. Efforts to cultivate cempaka and supply of raw materials continue to be carried out. However, there is no measurement of consumption of cempaka wood at the industrial and household levels. This will threaten the existence of cempaka or cempaka cultivation is not attractive to the Minahasa community. The objective of this study was to obtain the information of consumption ratio of cempaka wood in North Sulawesi in household scale. This study was carried out for approximately eight months in Minahasa, South Minahasa, and North Minahasa. There are 13 industries of cempaka wood in household scale, and 99 respondents are gathered successfully. The study findings indicated that cempaka wood products identified were not only wooden houses construction but also furniture. Average consumption of cempaka wood products in North Sulawesi reached 0.17 m3/capita/annual. If the total population of North Sulawesi reached 2,5 million, the total consumption of cempaka timber was estimated to reach 435,000 m3 annually. With enormous demands for cempaka wood in North Sulawesi compared to its inefficient availability, it is recommended to promote more intensive cempaka plantation development in the region.