Abstract
PurposeThe authors aim to analyze actual practice in industry with respect to the use, choice, and effectiveness of four types of incentives, cash, prepaid cards, travel, and merchandise.Design/methodology/approachThe paper uses a survey of 170 practicing incentive design managers.FindingsUsage of cash and cards continue to increase but travel and merchandise are still frequently used.Originality/valueThis will provide useful information to practitioners who design incentive programs.
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