Abstract
Geographical Information Systems are tools that allow a better decision making process, accessing politicians and managers in tourism development and providing integrated touristic information. Furthermore, these are powerful tools for the development of destination marketing strategies. Aveiro web-based Geographical Information System was developed, with the purpose of integrating tourism resources in a common platform. Aveiro region is an important coastal wetland of Portugal that presents unique features which allow the development of a sustainable tourism activity, based on natural and cultural characteristics. Despite the diversified resources, it is observed that the Aveiro region needs a strong improvement regarding tourism development and marketing strategies. In this paper, it will be presented the methodology used for the implementation of the first step of this GIS (inventory of resources and creation of the database) and the potential of this tool for the development of a sustainable tourism marketing strategy.
Highlights
Geographical Information Systems (GIS) are tools that present very useful functionalities that can be used in tourism management, providing an integrated approach analysis of spatial and non-spatial data
The development of tools capable of supporting tourism decision making process and enabling potential visitors to get an overview of the touristic resources diversity, products and services, are the main purposes for the implementation of GIS applied to tourism marketing (Lee, Choi, Yoo, & Oh, 2013; Supak, Brothers, Bohnenstiehl, & Devine, 2015; Supak, Devine, Brothers, Rozier Rich, & Shen, 2014; Turk, Kitapci, & Dortyol, 2014)
Aveiro region in Portugal has growing in terms of tourism demand in the last years, which implies the necessary development of tourism marketing strategies in order to improve the experience of tourists when visiting this area
Summary
Geographical Information Systems (GIS) are tools that present very useful functionalities that can be used in tourism management, providing an integrated approach analysis of spatial and non-spatial data. Aveiro region in Portugal has growing in terms of tourism demand in the last years, which implies the necessary development of tourism marketing strategies in order to improve the experience of tourists when visiting this area. This region comprises 11 municipalities that are connected by the Ria de Aveiro lagoon ecosystem, which is being recognized as the main tourist point of interest of this region. The challenge is to show that it is possible to develop a sustainable tourism marketing strategy based on local natural and cultural resources, considering Ria de Aveiro as the linkage of touristic activities. Territorial, cultural and environmental singularities of this region could contribute to the development of quality and attractive tourism products
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