Abstract
Websites, nowadays, are used not only as a sales method and information tool, but also as a communication tool. Almost every company has a website. Universities and colleges understand their strength, too. In this article, we describe theory of usability of university website and one of the usability testing methods—eye tracking. We use eye tracking to assess the usability of University of Žilina website. We present and use different analysis: Scan Path and Focus map. We identify many usability problems whose removal will help to create new pages and, thus, increasing their effectiveness.
Highlights
According the latest statistics (Miniwatts Marketing Group, 2015) from June 2014, more than 70% of the population in Europe are Internet users
Oceania and Australia are in the second place with 72,9%
Eye tracking equipment is built into the computer monitor, and eye tracking software keeps track of what is displayed on the screen while the user is looking at it
Summary
According the latest statistics (Miniwatts Marketing Group, 2015) from June 2014, more than 70% of the population in Europe are Internet users. The Internet is becoming a more central part of everyday lives with one in every 25 EU users claiming to have spent over 10 hours a day engaging in online activity. Almost every company has a website, and universities and colleges understand their advantages as well. Universities that offer the best user experience have a competitive advantage.
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