The Use of Events in the Developmnet of the Tourism Industry: The Case of Cyprus

Abstract

Event tourism is a subject that has not passed through any intensive research in the case of Cyprus. The current research attempted to investigate the extent to which events contribute to the development of tourism in Cyprus. In more depth, the research study compared both primary and secondary research on the subject of events, their importance, and their contribution to the development of tourism in Cyprus. In conclusion it highlighted the minimum contribution of events in the development of tourism in Cyprus as events are being used as supplements in the case of Cyprus, and as a tool that will assist to the strengthening and enrichment of the existing tourism product. However, potentials and opportunities exist for further developments regarding this sector. In response to these, tourism organizations, authorities, and tourism bearers should become active players and create such strategic plans, to develop events in means that will be fitted to the existing image of the island and thus improving, not changing, its tourism product.