Abstract
This paper aims to evaluate the variation of market share explained by structural and competitive forces using the Constant Market Share (CMS) model. Assuming that a country should maintain its market share to keep competitive, the equation used in the model analyzes the export basket composition, exports destination, growth or shrinkage of the world market and the competitiveness effect. The overall loss of the Brazilian market share in a time series from 1998-2012 is given due to the barriers of potential European markets and reduction of the market growth of the product with shell. In a different way, the increase in exports of shelled nuts to markets with higher growth rates contributed to a favorable outlook for Bolivian and Peruvian markets, which had a market share gain on the period.
Highlights
The Brazil's nut extraction had great importance on the economic, social and political formation of Amazon region
Brazil nuts has some advantages among other non-timber forest products, such as low perishability, generation of a considerable quantity of employment and high international demand (Zuidema, 2002)
The present paper aim to study the competitiveness of Brazil nuts in shell and shelled in the international market, identifying the determinant factors of competitivity on market through the Constant Market Share (CMS) model
Summary
The Brazil's nut extraction had great importance on the economic, social and political formation of Amazon region. It is between the most commercialized products in the national and international market (Silva, Santos, Gama, Noce, & Leão, 2013; Barbosa & Moret, 2015). As the collect of nuts do not require the cut of trees, this activity is considered, virtually, without environmental impacts and directly connected to the tropical forest preservation (Wadt, Kainer, Staudhammer, & Serrano, 2008; Santos et al, 2010; Newing & Harrop, 2000; Zuidema, 2002). Brazil nuts has some advantages among other non-timber forest products, such as low perishability, generation of a considerable quantity of employment and high international demand (Zuidema, 2002). According to Food and Agriculture Organization of the United Nations (FAO) (2000), the Brazilian nut trade has about US$ 2.5 billion of annual turnover and accounts for 2% share
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